ABOUT
Hello, I’m Bast, a UX/UI Product Designer with a communication mindset, I turn user needs into playful, meaningful interfaces that blend creativity and storytelling. I love combining user’s puzzle-solving with innovative creativity to reinvent products and drive growth.
Product Design / UXUI / Design Ops
Strategy & Vision productConsulting & Freelance
Lead & Senior
Purpose
I believe in design that truly connects. Every interface, interaction, and detail has a purpose: to inspire, simplify, and make an impact.I don’t just create pages, I craft experiences that work for real people, anywhere in the world. Guided by clarity, aesthetics, and functionality, I ensure every design is intuitive and memorable and fit user needs.
My work follows principles. I value creativity that solves problems, innovation that makes sense, and projects that help brands shine globally.
What I do ?
Services That Shape Experiences
Product Design
→ UX/UI, Product Design, Design Ops, Art Direction → Design Thinking & Lean UX
Users Interviews, User journey map/Xmap, User
flow, Workshops with users & Stakeholders → Design System (Atomic Design) → Wireframes, Prototype & FInal Design
→ User tests
Methods & Frameworks
→ Agile/Scrum
→ Design Thinking
→ Lean UX
→ Dual Track
→ Shape Up
Stratregy & Leadership
→ Team management → Recruitment → Mentoring
→ Priorisation
→ Roadmaps
Tools
→ IA tools
→ Figma, Adobe suite, Sketch
→ Miro, Figjam, Mural
→ Notion
→ Jira
I design interfaces that don’t just work, they captivate, guide, and transform the way people experience your brand.
Working with Bast makes projects feel easier. He knows how to bring people on the same page, and keep the team moving forward, even when challenges get tough.
Marc LEMONNIER
Product Manager
The end ... and the start
of our next project.
ALL RIGHT RESERVED — 2025 — BAST.PARIS — BASTIEN LAURENT-LEROY