Hello, I’m a Product Designer who love blending user’s puzzle-solving
with innovative creativity to reinvent products and drive growth.
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Context & Challenge
SQLI is a European digital services company (design, tech, data, e-commerce) with
a large commercial workforce. The management team observed:
- A lack of visibility on
the overall opportunity
pipeline
- Inconsistent tracking
across teams and
countries
- A limited ability to
measure performance
across the business units.
How can SQLI avoid losing up to 30%
of its sales opportunities due to poor visibility
and scattered tracking?
UX approach & co-design process
From business problem to
user-centered solution
- Exploration & interviews Understanding the sales process, auditing SharePoint tools.
- Personas & key roles Sales Reps, Sales Ops, Practice Leads, Management, Delivery, Finance.
- Experience Mapping (10+ participants) – full journey analysis, pain points & opportunities.
User Journey Map great workshop with 10+ participants
Key insights
- Lack of individual scorecards → no clear performance view.
- Complex linear process → need for a timeline view of milestones.
- Too many manual updates → need for automatic Outlook/Teams notifications.
User experience & product design
SALES TOOL embodies SQLI’s unified commercial performance that enhances visibility, accelerates decision-making, and drives measurable growth.
ALL RIGHT RESERVED — 2025 — BAST.PARIS — BASTIEN LAURENT-LEROY